OOFOS was born from a desire to fill a need for footwear that could help fitness enthusiasts RECOVER from repeated workouts on hard surfaces. OOFOS’s key point of difference is OOfoam, a technology that absorbs 37% more impact than standard EVA materials.

Since launching in the US in 2012 OOFOS has seen significant growth and is currently distributed in 1700+ stores and 76% of Running Specialty across the US.